How do I see the 2027 Flower Parade without getting stuck in traffic?
Pick one spot and get there early: the 2027 parade leaves Noordwijk on Saturday, April 17, 2027, and rolls 42 km through Voorhout, Sassenheim, Lisse, Hillegom, Bennebroek and Heemstede to Haarlem, and the roads around each viewing point close about 2 hours before and after it passes. Watching is free along the route; grandstand seats are sold separately. For less traffic, see the illuminated parade in Noordwijkerhout on Friday evening, April 16, or the floats on show in Haarlem on Sunday, April 18, 2027.
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A car for parade day, by the hour
| Option | Price | What it covers |
|---|---|---|
| Business Class, Flower Parade day from Amsterdam | €65 / hour | per hour · minimum 2 hours · 40 km included per hour · E-Class, EQE, EQE SUV, BMW i5, BMW 5 Series · up to 3 passengers, 3 bags |
| Van Class, Flower Parade day from Amsterdam | €80 / hour | per hour · minimum 2 hours · 40 km included per hour · V-Class, EQV · up to 7 passengers, 7 bags |
| First Class, Flower Parade day from Amsterdam | €100 / hour | per hour · minimum 2 hours · 40 km included per hour · S-Class, EQS, EQS SUV, BMW i7 · up to 3 passengers, 3 bags |
Minimum 2 hours, starting and ending in Amsterdam; a parade day with a set-down before the closures and a pickup after them fits in about 8 hours, €520 in Business Class. Prices are per car, not per person, with 9% Dutch VAT included, and the same day and night. During ADE week (pickups October 20–26, 2026) fixed ADE-week prices apply, shown before you book; promo codes cannot be used that week. Booked less than 12 hours before pickup: +10%. At an airport or an intercity station the first 60 minutes of waiting are free, elsewhere 15 minutes; after that waiting is charged per minute at the class's hourly rate (Business €65 an hour). Free cancellation up to 1 hour before pickup.
Flower Parade week 2027
| When | What | Where |
|---|---|---|
| April 14–16 | Float building days: watch volunteers fill the floats with flowers | JUB Holland, Noordwijkerhout |
| Friday, April 16, from the afternoon | Floats on display, then the illuminated parade after dark | Noordwijkerhout; roads into the center closed to cars from noon until an hour after the parade |
| Saturday, April 17, 2027 | The 42 km parade: Noordwijk → Voorhout → Sassenheim → Lisse → Hillegom → Bennebroek → Heemstede → Haarlem | Roads around each viewing point closed about two hours before and after it passes |
| Saturday evening and Sunday, April 18 | The floats on show, leaving at the end of Sunday afternoon | Haarlem’s historic center |
From Bloemencorso Bollenstreek’s visitor information, route page and FAQ, checked October 4, 2026. The organizer publishes the expected time per town in advance; for 2027 it is not out yet. AmstelCab has no connection with the organizer.
Three ways to do parade day
More than a million people watch the parade each year, according to the organizer, and it is busiest around Lisse and Keukenhof and at the start and finish. Choose the version of the day that fits you:
- Keukenhof and the parade. Go to Keukenhof early, as Keukenhof itself advises arriving before noon on parade day, and watch the floats pass nearby. Expect slow roads afterward, and book enough hours.
- The start in Noordwijk. See the floats at the start before they leave, then head away from the route; Noordwijk is 15 km from Keukenhof.
- Skip Saturday. The Friday light parade in Noordwijkerhout or the Sunday float show in Haarlem gives you the floats without the parade-day closures.
Related questions
When does the Flower Parade pass Keukenhof in 2027?
The organizer publishes the expected time for each town in advance and had not done so for 2027 yet. Check its route page before the day, and plan to be in place well before the closures start, about two hours ahead.
Can I visit Keukenhof on Flower Parade day?
Yes, but it is one of the busiest days around the park and parts of the roads are closed; the parade organizer passes on Keukenhof’s advice to arrive before noon, or to pick another day.
Is the Flower Parade free to watch?
Yes, along virtually the whole route. Grandstands with covered, catered seats are sold in Noordwijk, Voorhout, Sassenheim, Lisse and Hillegom, plus Noordwijkerhout for the Friday parade.
How does a driver help on parade day?
By setting you down before the closures begin and collecting you on the side of the route away from the jams, at a spot agreed in advance on WhatsApp, rather than you queuing out of a full car park.
Sources
- Bloemencorso Bollenstreek — visitor information: corso April 14–18, 2027; illuminated parade in Noordwijkerhout on Friday evening, April 16; the 42 km parade from Noordwijk to Haarlem on Saturday, April 17; floats on show in Haarlem on Sunday, April 18 (checked October 4, 2026)
- Bloemencorso Bollenstreek — the route: roads around each viewing point closed about two hours before and after the parade passes; grandstands in Noordwijkerhout, Noordwijk, Voorhout, Sassenheim, Lisse and Hillegom (checked October 4, 2026)
- Bloemencorso Bollenstreek — FAQ: route through Voorhout, Sassenheim, Lisse, Hillegom, Bennebroek and Heemstede; free along the route, grandstands paid; times per town published in advance; busiest around Lisse and Keukenhof, where Keukenhof advises arriving before noon (checked October 4, 2026)
- Bloemencorso Bollenstreek — Illuminated parade: Friday evening, April 16, 2027, in Noordwijkerhout; floats on display from Friday afternoon; roads into the center closed to cars from noon until an hour after the parade (checked October 4, 2026)
- Bloemencorso Bollenstreek — Float exhibition in Haarlem: floats arrive at the end of Saturday, April 17, and are on show on Sunday, April 18, leaving at the end of the afternoon (checked October 4, 2026)
- OpenStreetMap road routing (OSRM) — distances quoted as “about … km” (checked September 24, 2026)
Book it, or ask dispatch first
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