How do I join the New Year's Dive at Scheveningen on January 1, 2027?
The Unox New Year's Dive is listed for Friday, January 1, 2027, at 12:00 on the beach at Scheveningen. You register on the spot from 10:30 for €4, as booking ahead isn't possible, and a group warm-up starts around 11:45; the sea is usually around 5 °C. The dive at Scheveningen was canceled for strong wind on January 1 in both 2025 and 2026, so check the organizer's news that morning. Scheveningen is about 65 km from Amsterdam, 1 h 05 by car on a clear road.
Last updated:
With a driver by the hour: prices per vehicle
| Option | Price | What it covers |
|---|---|---|
| Business Class, for the New Year's Dive | €65 / hour | per hour · minimum 2 hours · 40 km included per hour · E-Class, EQE, EQE SUV, BMW i5, BMW 5 Series · up to 3 passengers, 3 bags |
| Van Class, for the New Year's Dive | €80 / hour | per hour · minimum 2 hours · 40 km included per hour · V-Class, EQV · up to 7 passengers, 7 bags |
| First Class, for the New Year's Dive | €100 / hour | per hour · minimum 2 hours · 40 km included per hour · S-Class, EQS, EQS SUV, BMW i7 · up to 3 passengers, 3 bags |
By the hour: minimum 2 hours, 40 km included per hour, and the day starts and ends in the same city. The driver waits between stops. Prices are per car, not per person, with 9% Dutch VAT included, and the same day and night. During ADE week (pickups October 20 to 26, 2026) fixed ADE-week prices apply, shown before you book; promo codes cannot be used that week. Booked less than 12 hours before pickup: +10%. At an airport or an intercity station the first 60 minutes of waiting are free, elsewhere 15 minutes; after that waiting is charged per minute at the class's hourly rate (Business €65 an hour). Free cancellation up to 1 hour before pickup.
What is included in the price
- A fixed price confirmed at booking, with VAT included: no meter and no surge
- The chauffeur’s name, car and phone number before pickup, plus e-mail reminders 24 hours and 2 hours ahead
- Water and phone chargers (iOS and Android) in the car
- Status updates to the person who booked, if that is not the passenger: confirmed, chauffeur en route, guest in the car, arrived
The day
| Time | Plan |
|---|---|
| 09:30 | Pickup in Amsterdam |
| 10:30 | Register on the beach |
| 11:45 | Warm-up |
| 12:00 | The dive |
| After | Dry off in the warm car; lunch by the sea |
| About 14:30 | Back in Amsterdam |
A day of 5 hours: €325 in Business Class, €400 in Van Class for up to 7.
Practical
Bring a towel, warm clothes and a hat; every participant gets an Unox hat. The organizer advises public transport or a bike because of the crowds, and parking at Park + Beach can be reserved ahead. Last year most trains only restarted around 10:00 on January 1, which makes the train tight for a 10:30 registration.
Related questions
What happens if the dive is canceled?
In 2025 and 2026 it was called off on the day because of strong wind; a walk on the boulevard and lunch by the sea still make a day out.
Do I need to book the New Year's Dive?
No; registration is only on the beach, from 10:30, for €4.
How cold is the North Sea on January 1?
Usually around 5 °C, the organizer says.
Sources
- Den Haag: Unox New Year's Dive, January 1, 2027 (checked October 21, 2026)
- Hart van Nederland: Scheveningen dive canceled for wind, January 1, 2026 (Dutch) (checked October 21, 2026)
- NOS: New Year's dives on January 1, 2025 (Dutch) (checked October 21, 2026)
- Treinreiziger.nl (December 19, 2025), NS: no trains after 20:00 on December 31 except Schiphol → Amsterdam Centraal until 22:00; night trains from 01:00; Sunday timetable on both Christmas days (checked September 29, 2026)
Book it, or ask dispatch first
Book online in a few minutes (no account, no app), or send your flight number and address on WhatsApp and dispatch replies in English, 24 hours a day.