The i7,
First Class with the other badge.
BMW’s electric flagship, in black, for guests who would rather not arrive in a Mercedes. Three seats, three bags, and the same First Class prices as the S-Class it parks next to.
The same class, a different room.
Plenty of guests have spent a career in the back of a German saloon and know exactly which one they want. The i7 is First Class for the half of them who say BMW: a long electric flagship that fills a canal street on the Keizersgracht, holds three passengers and three bags, and costs precisely what the Mercedes flagships cost — €90 to Schiphol, €140 back, €100 an hour.
The rear compartment is the argument. It is wide, the leather is quilted, and there is no engine noise for a conversation to work around; two bottles of water sit in the console between the seats, with a cable for either kind of phone beside them. For a forty-minute run down the A4 at seven in the morning, that combination does more for a passenger than any specification sheet.
It is a car that also travels well. A day in the bulb fields between Lisse and Hillegom, a board meeting in Rotterdam, a run over the border to Düsseldorf — all quoted at €6.79 a kilometre as one fixed all-in figure before you confirm, with the charging planned into the schedule by dispatch rather than improvised at a service area.
Three across the back; most bookings are one or two people with the rear compartment to themselves.
Three pieces: two standard check-in cases with a carry-on, or one extra-large case and hand luggage.
Fixed from any Amsterdam address, day or night; €140 in the other direction, met inside the hall.
The badge makes no difference to the bill. First Class is one list for the i7, the S-Class, the EQS and the EQS SUV — per car, taxes included, fixed when you book.
The Keizersgracht and the Herengracht are narrow, one-way and watched by neighbours. An electric flagship waits at the door without an engine running and leaves for the next address without announcing it.
The bulb fields south of Haarlem are best seen slowly, from a car that can stop on a verge and go again. A fixed quote covers the whole day, stops included, with the chauffeur choosing the lanes that are actually in flower.
Zuidas at nine, the Amstel at eleven, Schiphol at two. €100 an hour from a two-hour minimum, with the car outside each door and the rear seat quiet enough to take the call you could not take upstairs.
Düsseldorf, Antwerp, Brussels and further: door to door at €6.79 a kilometre as one all-in quote, one-way or return, with stops on request and no flight to be at the gate for.
First Class pricing, identical for every model in the class. Per car, taxes included.
Bookings placed within 12 hours of pickup carry a 10% surcharge. Cancel free of charge up to an hour before; child and baby seats are €5 each. Cards, Apple Pay, iDEAL and Klarna are all accepted, with nothing added for paying by card.
The everyday workhorse: sedans for one to three passengers.
Room for groups, families and luggage, with up to seven seats.
The pinnacle: Mercedes-Maybach, by request only.
The electric flagship from Stuttgart, on the same list and the same rear-seat standard.
The i7’s smaller relative in Business Class, electric, at €80 to Schiphol.
The class page, with capacities, prices and every flagship we run.
Why three of our four classes now run on a plug, and what that changes in the city.
Exactly the same. First Class has one price list: €90 from Amsterdam to Schiphol, €140 from the airport back, €100 an hour and €6.79 a kilometre elsewhere. Which flagship arrives is a question of the roster and your preference, never of the invoice.
Yes — write it in the notes when you book. We confirm a class rather than a model, because cars are assigned by availability, but a stated preference goes to dispatch and is honoured whenever the day allows. Whatever turns up is a black flagship with a suited, English-speaking chauffeur.
Three passengers and three pieces is the limit, and it is comfortable at two people with two check-in cases. If a fourth bag appears at the door, the EQS SUV takes four in the same class at the same price, and Van Class takes seven of each.
It is what we do most weeks: Keukenhof in spring, Zaanse Schans, the beach at Zandvoort, Rotterdam and back. Hourly hire has to start and end in the same city, so a full day away is quoted per kilometre as one fixed figure, with the charge planned in before the quote is sent.
Your flight is tracked from the moment you book, so a delay moves the pickup rather than the price. The chauffeur waits inside the arrivals hall with a sign carrying your name, a company name or nothing at all, helps with the luggage and walks you to the i7 in the garage nearest that hall.